Economic Development

HepsiTürkiye'den

The availability of local products in digital environments to a wide network of consumers helps to increase income and employment at the community level, stimulate business activity and build more sustainable local economies. In addition, by substituting imported products, it also brings environmental impacts such as reducing the negative environmental impacts associated with the transportation of products over long distances and increasing the resilience of ecosystems, and positive social impacts such as increasing the country's self-sufficiency, preserving traditional cultures and strengthening society. Accordingly, as Turkey's Hepsiburada, we believe that one of the most important building blocks of our approach to grow and develop with our stakeholders, which is part of our corporate culture, is to support local development through e-commerce. In this direction, we continue to implement new projects that will accelerate the development of both businesses and the national economy. In 2021, we launched the HepsiTürkiye'den program in cooperation with the Union of Chambers and Commodity Exchanges of Turkey. With the HepsiTürkiye'den program, we continue to offer our support to SMEs, women entrepreneurs and cooperatives that produce locally and regionally, to increase their participation in economic activities by moving their products to e-commerce and to strengthen them through e-commerce.

Within the scope of HepsiTürkiye'den program, we offer products with registered geographical indication for sale on our platform, making them stand out in terms of quality, tradition and quality; we offer strong marketing and branding support to producers, including commission, promotion, training, shipping, call center. By providing e-commerce opportunities to our producers of local products who have not previously engaged in e-commerce through our platform, we provide strong marketing and branding support throughout Turkey.

By supporting the increase in the awareness of professions and arts that have traditional, cultural or artistic value and are about to disappear, we both pave the way for the transfer of our national treasures, traditional, cultural and artistic values to the future and contribute to the national economy by revitalizing the local economy. In 2022, we collaborated with the Turkish Patent and Trademark Office to develop "Geographically Marked" products through the e-commerce sector under the auspices of the Ministry of Industry and Technology of the Republic of Turkey within the scope of the From HepsiTürkiye program. Thus, we aim to support "geographically marked" products, which means the legal protection of products produced with traditional, local raw materials and local qualities, through the e-commerce platform and to bring them together with countless consumers both in Turkey and in the world. At the same time, we aim to raise awareness about geographically marked products and to promote national wealth by providing informative trainings on the rights and obligations of both producers and consumers.

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